With an impressive 20-year background in fashion across editorial, commercial, print, e-commerce, and cultural spheres, Toni is a visionary Creative Leader known for his innovative prowess in content creation, brand-building, advertising, collaborations, and experiential events, including pop-ups and shows. His unwavering dedication to quality and originality has led to fruitful partnerships with esteemed brands, artists, photographers, videographers, designers, and art directors globally. In his role as the Senior Creative Director at Nike, He excelled in overseeing and crafting the complete visual assets catalog worldwide, encompassing detail pages, seasonal campaigns, and marketing materials. His collaborative efforts with partners on a global scale have paved the way for the development of extensive capabilities internationally, with a sharp focus on enhancing Nike's footprint in the Asian markets. At Amazon Japan he successfully collaborated with renowned Japanese brands such as Sacai, Undercover, Neighborhood, Bedwind & The Heartbrakers, Black Eye Patch, Toga, Takahiromiyashita The Soloist, Mame, and Ambush on design, merchandise, events, and retail endeavors, showcasing his keen eye for creative partnerships and cross-cultural initiatives. Toni garner a strong editorial background as the Creative Director of Big Magazine, a pioneering publication in art, design, photography, and illustration, a magazine that had single leading concepts/ideas per issue, many focus on creatives from specific countries and cities, making up a compendium of the best creative talent Globally. He has leveraged his expertise to consult with global brands and clients including Loewe, Hermes, Rolex, and Adidas and has garnered prestigious accolades such as a Gold Medal in Photography from The Society of Publication Designers, a Gold Pencil at the One Show for Consumer Magazine Design, three Silver Awards from the Art Directors Club of New York and One Show Silver Pencil Immersive Environmental with Amazon Japan.