SENIOR CREATIVE DIRECTOR GLOBAL BRAND IMAGING
Principal Creative and organizational leader at NIKE global content studios servicing all categories and geographical markets within the NIKE ecosystem, providing brand alignment and consistency of assets across all consumer touch points, upholding our premium brand visual strategy style guides consistently across platforms, channels and market place. My day to day responsibilities include the supervision and creation of the complete catalog of visual assets across retail, detail pages, seasonal campaigns, marketing materials and digital design. Serving diversified business demands across different geographic markets. I collaborate with multiple partners globally (including merchandising and direct marketing teams), building extensive capabilities worldwide from a single center of excellence with a sharp focus on our Asian Market including Greater China, Asia Pacific and Latin America.
