SENIOR EDITORIAL ART DIRECTOR
Directed and evolved the MyHabit.com creative positioning (look and feel, voice, photography, etc.) on both the website and offline marketing activities. Translate merchandising and marketing strategies into creative execution, partnering with business/marketing teams to ensure that creative meet brand and business objectives. I create seasonal direction and manage Creative teams including Photographers to deliver high-quality product images to build a superior customer experience. I work with stylists, hair and make up crews to create clean, modern editorial images, providing design direction, style guides, and planning shots for all events, mapping out marketing initiatives to create a cohesive look. I oversee pre-production of editorial shoots including casting of appropriate models, location scouting, pre-styling and editing of merchandise, and set direction. Execute editorial photo shoots as well as follow up with retouching markups and overseeing post production of imagery.
