CREATIVE DIRECTOR
I was hired to direct Eddie Bauer’s visual presence across all its photographic channels—global advertising campaigns including brand campaigns and product-driven campaigns, retail and point of sale materials, catalog, brand book and both lifestyle and eCommerce photography for the brand’s digital presence. In this capacity I selected and directed photographers, stylists, groomers and models; scouted and selected locations and studios worldwide; determined the overall direction for each photoshoot; made all final edits and directed post-production work, ensuring that every image carried and reflected the brand ethos and identity.
